Marketing
The marketing of the STA, our member companies and the services they provide is one of our most important areas of focus. Our key marketing strategies include the following:
- New and improved website – including a greatly enhanced ‘find a member’ search facility
- Annual conference and exhibition including seminars discussing key areas of industry focus and allowing fantastic networking opportunities to all delegates
- Solar Handbook – annual publication promoting the technology, member companies and supporting the rapid growth of the industry
- Newsletters – regular updates to keep our member companies ahead of the game and aware of relevant changes from Government down
- Support of and attendance at national trade exhibitions to include involvement in seminars as required and including Ecobuild and All-Energy
- Editorial in many nationally circulated trade journals and magazines – keeping our name at the top of the list