STA Blogs: Why Solar power is always number one

Blog by Angela Terry MSc MEI, Founder and CEO of One Home

Two months ago, One Home was launched to increase awareness of climate change and accelerate the transition to net zero carbon emissions. As the UK’s first clean technology and adaptation platform we cover a wide range of topics but already what has become abundantly clear, is how popular solar energy is with consumers.

The One Home website analytics, social media results, survey responses and interview questions I receive all strongly feature solar energy. Solar power is the most popular form of energy generation with support at an amazingly high 87% amongst the general public. In addition, the trend in smart homes is also leading to renewed interest in solar. One survey concluded that 44% of the public want solar panels with storage on their homes by 2020.

With nearly a million homeowners who have solar panels on their roof, finding glowing testimonials is not difficult. Every home I visit with solar panels involves an almost compulsory demonstration of how much their mini power station has generated and how little electricity they are purchasing from the grid.  This conversation happens regardless of the homeowner’s background: Engineers, teacher and NHS staff are all equally proud of their investment and achieving virtual energy independence during the summer months. Yet despite all the sunshine, installations are sadly at an all-time low.

However, there are five key reasons why now is the best time to revive the domestic market:

  1. The prices of solar panels have plummeted, however, consumers are not aware of efficiency improvements or that the cost of an average installation has fallen to around £5,000.
  2. Blazing hot summers are increasing the direct association in people’s minds to the power of renewable energy to reduce increasing energy bills.
  3. Women, in particular, are increasingly looking for ethical investments that provide a good return.
  4. The future of mobility is electric and the synergy of solar for charging electric cars is key.
  5. Crucially, the impacts of climate change are dramatically increasing. This environmental awakening will only grow as extreme weather events intensify.

Making use of solar power is one of the five top climate actions that One Home promotes to reduce individual’s carbon footprint. Sunny summers and concerns about global warming provide a perfect opportunity to connect clean technology to people’s own lives and the significant savings they could make on rising fuel and electricity bills.

Whilst the Feed-in Tariff ends in April 2019 this does provide a brief window to nudge potential customers because in the race to decarbonise our economy apathy is the biggest problem.

There are exciting new developments in the potential shape and colour of PV to meet every aesthetic desire. Customers up and down the country are potentially the best sales force the solar industry could have. What’s missing is the communication about the potential of solar roofs and solar gardens. Which is why we have created this video to highlight the benefits of solar power to homeowners. One Home aims to harness the power for good that exists amongst thousands of climate-conscious citizens and help to mainstream solar energy.  I hope you will join us.

For more information visit www.onehome.org.uk or follow @ouronehome

Please download and share the video here.

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    Angela Terry is the founder of One Home: Positive Solutions, which is the UK’s first cross-industry marketing platform for clean technology and climate adaptation. One Home provides free independent guides to consumers on electric cars, solar panels, energy efficiency and no-fly holidays, as well as advice on preparing for floods, heatwaves and droughts.

    Angela has twenty years’ experience in developing, fundraising and marketing renewable energy projects.  Angela pioneered community-owned renewables in the UK, building the first wind farm in the south-east of England. She also contributed to Government Energy policy including the RHI, and has worked on greenhouse gas balances in forestry, energy efficiency for BRE and bathing water quality and land use impacts.